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Ecommerce and Online Marketing Conference 2016

Sellerdeck ECOM 2016

Sellerdeck is pleased to announce the Ecommerce and Online Marketing Conference 2016 (ECOM 2016), which is being held on Thursday 22nd September 2016 at PayPal's prestigious offices in Richmond-upon-Thames, Surrey.



With the competition becoming ever more intense for online retailers, digital marketing has been chosen as the major focus at this year's event.  And the great news is that the keynote session is being delivered by Ruth Ballett, Industry Manager Retail at Google UK, who will be speaking about best practice digital marketing for retailers.


Other speakers include the usual conference favourites, including business strategist Mark Ballett, veteran Sellerdeck web developer Chris Dicken and online marketing evangelist, Tim Pritchard. As ever, all of the conference sessions will be packed with plenty of practical help and advice, which you can use to grow sales, reduce costs and improve customer satisfaction.


In addition to E-Commerce and online marketing, ECOM 2016 also hosts a separate technical conference, focusing on the technology, with presentations by Sellerdeck CTO, Hugh Gibson, Sellerdeck Product Manager, Bruce Townsend and Chris Dicken. Topics include Sellerdeck Desktop Extensions, Filtering and Stock Control and Sellerdeck Cloud. Book early as numbers are limited to 20!


In addition to the conference sessions and workshops, visitors can take advantage of 1-2-1 support, online marketing and business strategy sessions, which are booked in advance*.

Sellerdeck ECOM 2016 is being sponsored by PayPal and tickets cost £99 plus VAT. Book your place now to receive your free Markizmo Sales Analysis (until 31st August). Numbers are limited, so book today to avoid disappointment.

* Limited availability, first come first served!






9.00 - 9.30

Registration & Coffee

9.30 - 10.00

Welcome to ECOM 2016

Sellerdeck MD, Phil Rothwell welcomes the delegates and discusses the conference agenda and goals

10.00 - 10.45



Best Practice Digital Marketing for Retailers

Ruth Ballett, Industry Manager Retail for Google UK discusses the role of digital marketing as both a great enabler and disruptor for online retailers – introducing some core Google principles and exploring how they apply to best practice

10.45 – 11.30

Marketing Strategies and Design Hacks that will Grow Your Online Sales

Sellerdeck Online Marketing Specialist, Tim Pritchard, explains how blogging, email marketing, social media marketing, plus a few simple changes to your website can increase traffic and conversion rates

11.30 - 11.45


11.45 - 12.30

Sellerdeck Desktop & Sellerdeck Cloud – Vive la difference!

Sellerdeck Delivery Manager, Chris Dicken describes the latest innovations being implemented in Sellerdeck Desktop and explains how Sellerdeck adds value to e-commerce in the cloud  

12.30 - 1.30




1.30 – 2.20

Session 1 – Evolution and Business Survival

Sellerdeck Chairman, Mark Ballett, describes how you can find more growth by developing a new business strategy in a few simple steps

2.20 – 2.40

Session 2 – Best Practise Design

Claire Lupton discusses the latest trends in mobile and desktop website design and provides 5 top tips for improving the customer journey

2.40 – 3.15

Session 3 – Using Customer Feedback to Grow Sales

Feedback expert, Robin Lewis of Feefo, explains how customer feedback can be used as a tool for generating goodwill and turning problems into opportunities

3.15 – 3.45


3.45 - 4.20

Session 4 – Markizmo Sales Analysis

Sellerdeck Showcases its new tool for analysing sales data and generating mailing lists

4.20 – 5.00

Session 5 – Best Practice Pay Per Click Advertising

Find out about the best ways of getting value for money out of you pay per click advertising investment on Google and Facebook

5.00 – 5.30

Ask the Experts - Open Mike Session


Networking Drinks


TECH-TALK (Customer Experience Centre)


1.45 – 2.20

Session 1 – Sellerdeck Desktop Extensions

Bruce Townsend, Ecommerce Product Manager, shows the eBay extension for Sellerdeck Desktop as well as other extensions

Hugh Gibson, CTO, gives an overview of Desktop extension development

2.20 – 2.40

Session 2 –Effective Filtering Implementation in Sellerdeck Desktop

Bruce Townsend and Hugh Gibson demonstrate best practice for filtering with Desktop

2.40 – 3.15

Session 3 – Successful Responsive Design

Chris Dicken continues the design discussion from the main conference stream. This session covers Responsive Design

3.15 – 3.45


3.45 - 4.20

Session 4 – Sellerdeck Cloud – what does it offer?

Chris Dicken and Bruce Townsend showcase the Sellerdeck Cloud demo shop, including the Sellerdeck Payments plugin for Cloud

4.20 – 5.00

Session 5 – Sellerdeck Cloud - migration from Desktop

Bruce Townsend discuss the issues with migration from Desktop to Cloud


Other Sessions


  • Technical Support 1-2-1s
  • Business Strategy 1-2-1s
  • Online Marketing 1-2-1s