Sellerdeck News

Silver Surfers make up 53% of new UK internet users

Tuesday 13 Jul, 2010

Silver Surfers make up 53% of new UK internet users. Nearly two million more UK residents accessed the internet during last year, according to a new report. Read the full article here.

Frustrated online shoppers abandoning stores with poor returns processes

Tuesday 13 Jul, 2010

Frustrated online shoppers abandoning stores with poor returns processes. Poor returns experiences lead to 58% of online shoppers permanently shunning outlets. New research released by Collect+ sends a warning to retailers of the cost of failing to provide an effective returns process. The poll of 2,000 online shoppers reveals that 58% of shoppers, once they have had a bad experience with deliveries or returns will abandon that online retailer permanently. More details here.

Pew: 38% Adults use Mobile Internet, EC Rising

Thursday 08 Jul, 2010

Pew: 38% Adults use Mobile Internet, EC Rising. As cell phones achieve something approaching ubiquity, growing numbers of U.S. adults are using mobile devices to access the Internet, according to the Pew Internet & American Life Project which recently released its 'Mobile Access 2010' report based on survey performed in May. Read the full article here.

Doing business online: your dos and don’ts

Thursday 08 Jul, 2010

Doing business online: your dos and don'ts. Most businesses have an online presence nowadays, whether that's a website, a blog or even a Facebook fan page. But you can't take for granted that simply being online is going to increase your customer base - it's just as easy to get it wrong as it is to get it right. Read the full article here.

Online shopping reaches highest growth rate in two years

Monday 21 Jun, 2010

Online shopping reaches highest growth rate in two years. The latest results from the IMRG Capgemini e-Retail Sales Index show that total sales online increased by 22% in May compared to last year in the highest growth since June 2008. Read the full article here.

Google May-Day update: five tips for e-commerce sites

Thursday 17 Jun, 2010

Get twenty different search marketers in a room and you’ll often get twenty different opinions on a subject; but there is a growing consensus that some tweaks were made to the Google Algorithim in the last few days of April to first few days of May. This has become known as the Google May-Day Update. Read the full article here.

How to reduce checkout abandonment and increase customer registrations

Wednesday 16 Jun, 2010

How to reduce checkout abandonment and increase customer registrations. In an ideal world most, if not all, retailers would like their new customers to register when they place their first order, thus opening up the potential of a building a more meaningful long-term relationship with the customer. Unfortunately most new customers want to avoid registering and just checkout as quickly as possible, so how can retailers encourage more registrations without deterring customers? Read the full article here.

Checkout abandonment on the rise

Monday 14 Jun, 2010

Checkout abandonment on the rise. Thanks to a range of factors, including increased customer expectations, as well as behavioural factors such as comparison shopping, basket and checkout abandonment rates are rising. A recent Forrester survey found that 88% of consumers have abandoned shopping carts, and named the top five reasons given by customers. See the top 5 reasons here.

Small firms put off overseas trade by "perceived" barriers

Tuesday 08 Jun, 2010

Small firms put off overseas trade by "perceived" barriers. Almost one in three small UK firms is selling to overseas customers, but many more are put off international trade by concerns about currency, payment and language, research by Lloyds TSB has found. Read the full article here.

Search market report reveals increase in PPC and SEO spending

Monday 07 Jun, 2010

Search market report reveals increase in PPC and SEO spending. UK firms have been increasing their investment in paid search and SEO over the last 12 months, though lack of internal resources is the biggest problem affecting the success of search marketing. Read the full article here.

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