In addition respondents reported their average shopping cart value increased slightly during the period from £67.30 in the fourth quarter 2009 to £68.90 in the same period in 2010.
E-tailers reported that the early snow placed extra pressures on their customer service operations as people were anxious about their orders arriving in time for Christmas.
Richard Smart, managing director, Smart Packaging, www.smartpackagingstore.co.uk reports that, "Although our customer service queries increased over 400% due to the unprecedented weather conditions, we still managed to increase our sales by 19%. We found that by working very closely with our main carriers we were able to offer a dedicated Weather Help page on the site which indicated the ‘troubled’ postcodes which then helped customers when ordering."
Ben Biscoe, managing director of Fairyglass www.fairyglass.co.uk comments that, "While the snow caused a few problems with deliveries, it also meant that customers did not venture out to shop. As a result we had our best online sales ever this Christmas, up around 15% on last year."
Nick Kington, managing director at Sellerdeck comments, "Despite the snow and ice, SMEs selling online have continued to report healthy increases in both the number of orders processed, and most importantly the revenues achieved in the run up to the crucial Christmas trading period. This survey highlights that more consumers have opted for the convenience of online shopping this Christmas, although businesses have had to work extra hard to overcome the customer service difficulties created by the weather conditions.
Contacts: Phil Rothwell, Sellerdeck. 0845 129 4888 (calls cost 2p per minute plus your phone company's access charge)
Sellerdeck PR: Jane Lee, Dexterity. +44 (0)1273 470199, Sellerdeck at dexterity.co.uk
Founded in 1996, Sellerdeck (www.sellerdeck.co.uk) is a British company specialising in helping small and medium retailers trade, both online and offline, using its E-Commerce and electronic point of sale (EPOS) packages.
Sellerdeck offers E-Commerce products for web designers and self-builders, including both web-based and desktop solutions. The range includes Sellerdeck Enterprise, Sellerdeck Business, Sellerdeck Catalog, Sellerdeck Express and Sellerdeck Designer. Sellerdeck powers more UK E-Commerce sites than any other company.
Sellerdeck EPOS systems give a comprehensive feature set that is straightforward to operate at great value. The range extends from a low cost, single till installation for the smaller store, to integrated multi-till and multi-site systems with head office functionality for centralised product, stock and price updating and reporting.
Trademarks: Sellerdeck, Sellerdeck Catalog, Sellerdeck Business, Sellerdeck Express and Sellerdeck Designer are registered trademarks of Sellerdeck Software Limited.