Turning browsers into buyers – Sellerdeck announces the launch of Sellerdeck 2013

Sellerdeck 2013 is the first new version of the E-Commerce platform to launch under the company's new name and adds a swathe of enhancements that are designed to turn visitors who were just browsing into happy customers. Sellerdeck changed its name from Sellerdeck Desktop in June 2012.

While the previous two versions of Sellerdeck's product – Sellerdeck Desktop v10 and Sellerdeck Desktop v11 – focused on streamlining the checkout process and customer service features, Sellerdeck 2013 offers merchants the chance to make it even easier for customers to find the products they are looking for with improved search functions.

New merchant-defined filters mean customers can quickly narrow down their search to items in a particular size, colour, brand or price range, for example. Dynamic pricing and product option features mean that visitors won't be shown items that are out of stock and will always be aware of the price they're paying.

Sellerdeck 2013 also brings additional enhancements to SEO. The new automated pagination feature lets merchants specify the number of products appearing on a page. And though these pages are automatically generated, they are static HTML pages with a fixed filename, which lets search engines index them easily.

There are also improvements to the Design Wizard, which now comes with a set of eight different page layouts and 11 different themes. The Design Wizard automatically adjusts the page and sidebar widths, repositioning key elements such as the search bar and cart summary and modifying their styles as required according to the layout and theme selected.

"One of the biggest problems online merchants have is people coming to their site but leaving without buying anything. With our new platform, we're aiming to help merchants make the whole experience so seamless for visitors that they have every reason to make a purchase – and come back again and again," said Ben Dyer, CEO of Sellerdeck.

"Our research has shown that well-designed, secure websites with plenty of product information – as well as large, detailed images of products – are in the best position to win over a potential customer, and Sellerdeck 2013 will help merchants tick these boxes so they can increase conversion rates,” Dyer continued.

While configuring and applying the new features is a simple – and fast – process, upgrading to Sellerdeck 2013 is also designed to be as hassle-free as possible, with no in-depth technical expertise required.

Sellerdeck 2013 comes in four different versions – Catalog, Business, Business Plus and Enterprise – to suit all sizes of organisation. Prices begin at £515 excluding VAT, or £340 ex VAT for customers upgrading from older versions of Sellerdeck Desktop.

For more details about Sellerdeck 2013, to obtain review copies, images or to arrange an interview with Ben Dyer please contact:

Ben Camm-Jones
e: ben@clarity.pr
t: +44(0) 20 7100 1333
m: +44(0) 7515 877 621

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