Over the last year or so I've noticed an increasing fashion for adopting multiple keyword- enhanced domains, such as such as ‘small-green-widgets.com’, ‘large-green-widgets.com’, ‘large- blue-widgets.com’ etc, in order to gain advantage in Google’s rankings. Several clients have noticed competitors apparently achieving good results with this method, and have asked me if I think they should follow suit.
Questions to ask a web designer when commissioning your first E-Commerce site
Ask yourself a question; what was the last thing you bought and where did you buy it from? If you are anything like the typical consumer (me included) there is a very good chance it was bought online with one in three of us now doing the majority of our buying via a web browser.
The E-Commerce industry is still growing at an incredible rate. Online sales are eclipsing traditional retail with overall sales growing by nearly 5% like for like with this time last year. Don't forget this is despite a struggling economy and retail woe from almost every corner.
So, if you are thinking about starting out with an E-Commerce store, where do you start?
Have you ever sat at your desk and felt bored? I don't like to admit it, but occasionally it's happened to me. So what to do?
My former business partner used to tell a story about recruitment. When faced with a huge pile of CVs, he would separate them into two, then throw half into the bin. His explanation? "I don't want to recruit anyone who isn't lucky".
You may recall back in January a scheme by Belkin employee Mike Bayard was found out. Bayard used Amazon's Mechanical Turk (a site designed to hire workers for online tasks that can't be automated) to recruit people to provide positive reviews of a Belkin product. Bayard was offering 65 cents per positive review as well as asking reviewers to down-rate any existing negative reviews.