Twitter can be an incredibly powerful business tool. You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before.
Which sounds marvellous in theory, but there's no denying that it's also a tricky medium to get your head around.
With sales of new tablets overtaking the sales of new desktop PCs, Chris Bray explains the challenges of taking an online business mobile
Chris Dicken takes a fresh look at search engine optimisation to see whether it's still worth the effort we put into it.
"The answer is a big 'YES'. But it's not just about appearing prominently on Google. The principles of search engine optimisation are the same as the principles of high quality web design, and those principles have many more benefits than simply ranking well."
A busy crowded marketplace. How do businesses attract new customers?
How can small businesses attract new customers in the increasingly crowded online marketplace. Perhaps the crowded markets of Asia have some lessons for us.
Once you've successfully managed to attract some visitors to your site, the next challenge is to somehow magically transform those visitors into customers. In marketing lingo, this process is called 'conversion' and a key indicator of how well your site is doing is the 'conversion rate' - the proportion of visitors to your site that go on and buy something.