Sorting the Pandas from the Penguins
Edinburgh's Giant Panda may or may not be pregnant, but Google gave birth to its own Panda back in 2011, and followed it up in 2013 with a Penguin. Both of these updates to Google's ranking algorithm have seen winners and losers, with some sites particularly hard hit.
So what did Google hope to achieve with these two updates, how might they have affected you, and what can you do about it if they did?
Good SEO is key for any business. Sellerdeck's very own Ecommerce Analyst tells you how social media can help shape the future of SEO and give you ideas for your business.
The last few years have seen the rise of "online market places" such as eBay and Amazon with them taking an ever larger share of the lucrative online shopper traffic. This provides both a threat and opportunity for smaller retailers that are making a living on the internet. Catch the slipstream of the big guys and it can be great, be on the motorway as they thunder over you and it's not so enjoyable.
Simon Armstrong, marketing manager for online E-Commerce specialist, Sellerdeck, continues our series on setting up an online shop by looking at how you can open up new sales and marketing channels to build on a successful E-Commerce venture.
How do you maximise your chances of making a sale when a potential customer arrives at your E-Commerce site? In the eighth post of our series on setting up an online shop, Simon Armstrong - marketing manager for E-Commerce specialist Sellerdeck - highlights how you can remove sales barriers and make the buying process simple.