Double Your Chances ... With a Partner

We all have a variety of strengths and weaknesses. I must admit that I was fairly blind to my weaknesses when I was young and inexperienced. Life and some serious knocks, alongside a fair bit of success, taught me better. The thing is no two people are the same. So when you add a partner to the mix, you will find that they can do things that you can't, and you in turn will cover some of their areas of weakness.

The saying "a burden shared is a burden halved" is true. It's easier to cope with the disappointments, find a way around the roadblocks and make hay when the sun shines, when there are two of you driving things.

At the start, if you don't have a partner, and your business grows, then you will need to employ staff. It's a big jump from no employees to even one, both in cultural and financial terms. If there is more than one founder, it's a smaller step.

When you examine most business success stories, you will find two key people involved. Even when one has a high media profile, dig around and you will often find a quiet second-in-command with complementary skills. Just look at hi-tech. Steve Jobs? Think Steve Wozniak. Bill Gates? There was Paul Allen.

If you want to start a successful business, then put a lot of effort into finding a good partner. It's the simplest way of more than doubling your chances of success.

By Chris Barling, is CEO of E-Commerce specialist, Sellerdeck. Originally published on BusinessZone.

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