Mobile Commerce

In 2012 the number of smartphones sold in the world surpassed one billion and the numbers continue to grow. Like many other people, I check that I have three things to hand before leaving my house – keys, wallet and smartphone and I feel lost without any one of them! The growth in mobile popularity is hardly surprising, I suppose.  Once upon a time I used my mobile simply for calls and texts. These days I can read e-mails, keep up to date on social networks and even shop online.

That's why mobile commerce, or m-commerce for short, is quickly becoming an important channel for all types of businesses. Companies who deny this fact will soon be eaten up by their competition. M-commerce makes it possible for people to perform everyday financial transactions from their mobile phone. From paying for parking or your cup of coffee, to ordering goods and products; m-commerce is taking the world by storm.

With this in mind, here are the most common questions we get asked about mobile commerce.

What do consumers like about m-commerce?
One of the most popular answers was having the ability to shop online anywhere at any time.
You can compare prices at a click of a button and save yourself having to carry bags all over town.
You don't need to go out in adverse weather, and if you forget what you went out for, you can solve the problem without stepping outside your door.

What do consumers most dislike about m-commerce?
There are various different factors that consumers' take into account before taking the plunge and shopping online via their smartphone, tablet or phablet.

The most common concerns for many people are both screen size and security. Screen size can be a problem if your online site is not mobile friendly. Trying to view a standard shopping site on a smartphone can be difficult, images are smaller, and text is tiny. It is also increasingly difficult to click on links from within the site. Because if all this, the site is fiddly and challenging to use.

Security is most customers next biggest bugbare. Most consumers have a fear of the site being insecure, and find it too easy to enter the incorrect details when paying for their purchases. Other customers are also worried about their identity when browsing online and being potentially hacked.

What can we do to overcome dislikes?

  • Optimise your online store for mobile devices, which means having your site design adapt according to the browser screen and orientation.
  • Suppress your content when it doesn't fit on a smaller screen.
  • Get your menus to reorganise their layout and look depending on the device being used.
  • Enable your customers to see larger images and click on links easily.
  • Don't forget to make your site look safe and secure, and think about how easy it is for customers to enter in their payment details within the checkout pages.
  • Use payments solutions, like PayPal, that streamline the checkout process

At the beginning of 2013, around 23 per cent of all web traffic was from mobile devices. Why don't you capitalise on this and get your site mobile friendly?

By Jenny Bray
Sellerdeck Ltd

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