Picture the scene. It’s 1998 and you are stood by your brand new car wearing a new outfit, and you’re chatting to your friends on your top-of-the-range wireless mobile phone. You are the very model of a modern up-to-date individual, and you know it.
Now let’s fast forward to 2014, where you’ve got the same car, same clothes and the same phone. Your mobile wouldn’t work anymore, your outfit would look dated and shabby and your car would probably break down all the time and cost a fortune to run.
Of course, in reality, you would have upgraded. You’d have bought a new car, updated your wardrobe and have a new smartphone in your pocket. But what about your company’s website? When was the last time you thought about upgrading that? A company’s online store is a core part of any business, but it’s amazing how many people leave their websites untouched for years on end, and allow them to get really out-of-date. Just like the old car might get you 10 miles before breaking down, a neglected company website will still generate some sales, but it could be generating so many more. Would it not be better to have a modern site that drives sales, captures new traffic and inspires people to spend?
As a business owner, it’s not possible to be an expert at everything. You’ll have your head full with the day to day running of your business so it’s sometimes difficult to realise that your company website has been left behind by those of your competitors. In which case, what’s the solution?
Going back to the car metaphor for a moment, if a mechanic told you that your 1998 car needed certain things doing to it, you’d believe them and you would do whatever needed doing to keep that car working. In the same way, Sellerdeck are experts in E-Commerce and we want to help our customers modernise their websites in order to stay relevant, keep up with their competitors and keep selling for many years to come.
The Sellerdeck Ecommerce Health Check is the starting point to taking the leap into 2014. Our experts can perform a mini audit of your site in order to see what needs doing to bring it up to date. With the results of this, we can then advise you on the best options for you and help you increase traffic, increase sales and once again stand out from the ever increasing digital crowd.
If you would like to find out how well your site is performing, take up an Ecommerce Health Check. Call the Sellerdeck sales team on 0845 189 1859 (calls cost 3p per minute plus your phone company's access charge) or click here to read more.