A busy crowded marketplace. How do businesses attract new customers?
How can small businesses attract new customers in the increasingly crowded online marketplace. Perhaps the crowded markets of Asia have some lessons for us.
Once you've successfully managed to attract some visitors to your site, the next challenge is to somehow magically transform those visitors into customers. In marketing lingo, this process is called 'conversion' and a key indicator of how well your site is doing is the 'conversion rate' - the proportion of visitors to your site that go on and buy something.
In 2012 the number of smartphones sold in the world surpassed one billion and the numbers continue to grow. Like many other people, I check that I have three things to hand before leaving my house – keys, wallet and smartphone and I feel lost without any one of them! The growth in mobile popularity is hardly surprising, I suppose. Once upon a time I used my mobile simply for calls and texts. These days I can read e-mails, keep up to date on social networks and even shop online.
Sorting the Pandas from the Penguins
Edinburgh's Giant Panda may or may not be pregnant, but Google gave birth to its own Panda back in 2011, and followed it up in 2013 with a Penguin. Both of these updates to Google's ranking algorithm have seen winners and losers, with some sites particularly hard hit.
So what did Google hope to achieve with these two updates, how might they have affected you, and what can you do about it if they did?
Jenny Bray, Product Specialist at Sellerdeck
The top five Sellerdeck features that get overlooked
Sellerdeck is a big product that’s been around for a long time. As you would image, there aren't many people who are aware of every feature the product has to offer and so a lot of really good stuff goes unnoticed.
With this in mind I’ve put together a short list of features that we’d like to bring to your attention.