Chris Dicken takes a fresh look at search engine optimisation to see whether it's still worth the effort we put into it.
"The answer is a big 'YES'. But it's not just about appearing prominently on Google. The principles of search engine optimisation are the same as the principles of high quality web design, and those principles have many more benefits than simply ranking well."
As a business owner, it’s not possible to be an expert at everything. You’ll have your head full with the day to day running of your business so it’s sometimes difficult to realise that your company website has been left behind by those of your competitors. In which case, what’s the solution?
A busy crowded marketplace. How do businesses attract new customers?
How can small businesses attract new customers in the increasingly crowded online marketplace. Perhaps the crowded markets of Asia have some lessons for us.
Once you've successfully managed to attract some visitors to your site, the next challenge is to somehow magically transform those visitors into customers. In marketing lingo, this process is called 'conversion' and a key indicator of how well your site is doing is the 'conversion rate' - the proportion of visitors to your site that go on and buy something.
In 2012 the number of smartphones sold in the world surpassed one billion and the numbers continue to grow. Like many other people, I check that I have three things to hand before leaving my house – keys, wallet and smartphone and I feel lost without any one of them! The growth in mobile popularity is hardly surprising, I suppose. Once upon a time I used my mobile simply for calls and texts. These days I can read e-mails, keep up to date on social networks and even shop online.