Everyone wants to be at the top of Google, but how do you achieve that? Effective search engine optimisation involves three elements. All require specialist knowledge and investment to achieve optimal results, but you can get a long way on your own by following a few basic principles.
Chris Barling of Sellerdeck provides some suggestions on how to improve online sales using methods other than the obvious SEO, PPC and affiliate marketing tools.
In the past, advice on growing online sales tended to focus on search engine optimisation (SEO), pay-per-click marketing (PPC) and maybe email marketing together with selling through affiliates. All of these remain important but in recent years a number of other opportunities have arisen.
Viewing videos online is on the rise. According to ComScore, in early 2010 an amazing 5.5bn videos were watched in the UK in one month alone. The growth rate of 37% year-on-year shows no signs of slowing down. It's a true phenomenon.
You don't need big bucks to get your business noticed on the web. With a little knowledge, a small budget, and a reasonable amount of effort, you can promote your web site very effectively.
If the old adage is true that in business the customer is King, then the Queen must be customer service. But Alan Sugar says in his autobiography,