Growing Traffic and Sales

Video as a Marketing Tool - The Whys and Wherefores

There's no doubt that watching videos online is exploding with 5.5 billion clips being watched in the UK in one month and a growth rate of 37% p.a (source: ComScore 2010). Can you afford to miss such an opportunity?

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Challenging the demographic myth of the web: Why ‘silver surfers’ should be part of your customer ba

Benjamin Dyer, director of product development for E-Commerce vendor, Sellerdeck, dispels the myth that the older generation are a bunch of technophobes and highlights:

  • The importance of the web as people get less mobile
  • The profit potential when you target silver surfers correctly
  • The necessity for young site designers to cater for older visitors.

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Switching Into Overdrive

Selling to customers shouldn't end when they place one item in their basket. Increasing the average order value (or

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Alternative ways to attract website traffic

Benjamin Dyer shares four ways to attract new visitors as well as keeping your existing customers coming back for more. He suggests:

  • Demographic advertising on Facebook for a more targeted approach
  • Video content for adding a personal touch
  • Social networking and also social news sites for spreading the word
  • Opening separate micro sites focused on a specific product group or brand, as satellites to your main website.

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Setting up shop online: Five ways to market your website on a budget

In the sixth of his series on setting up an E-Commerce operation, Sellerdeck MD Nick Kington looks at how to spread the word about your E-Commerce site - without breaking the bank.

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