440 Business Insights for the Ambitious Online Retailer
By Chris Barling
Since 1996, Chris Barling, has specialised in helping small and medium sized businesses to sell on the Internet, and tens of thousands of businesses have sold online with his company, Sellerdeck, including many famous names.
In this guide, Chris shares the basic steps to setting up shop on the web, together with the key lessons he has learned that can make the difference between success and failure. The information is organised into a series of practical tips under different headings, so that it's easy to dip in and out of.