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In recent years selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right.

Since 1996, Sellerdeck (formerly Actinic) has specialized in helping small and medium sized businesses to sell on the Internet, and tens of thousands of businesses have got started with Actinic including many famous names. In this guide we share the basic steps to setting up shop on the web, together with the key lessons we have learned that can make the difference between success and failure. (For more information about Sellerdeck products, see the Sellerdeck web site).

We’ve organized the document as a series of practical tips under different headings, so that it’s easy to dip in and out of particular topics. We hope that you find this format helpful.