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M-commerce Remains a Subsidiary Channel

M-commerce overhyped?

“Undertaking consumer research is an important part of our development process, but it rarely generates any big surprises,” says Sellerdeck’s marketing director, Phil Rothwell. “However, in this survey two things particularly stood out. Firstly, 43% of consumers make purchases from their mobile devices, but only a few times a year and the other 57% ‘Never or Very Rarely’ use m-commerce. And secondly, around 35% of those that do buy on the move have concerns about security.”

m-commerce use

He adds, “Perhaps the first statistic is to be expected. It’s not uncommon for hype to lead reality in the IT sector and it is encouraging that online retailers still have time to make their websites mobile-ready. However, the data also suggests they need to take care that they understand the buying behaviours of their customers and gear the level of investment to potential returns.”

Security concerns

Rothwell feels that the second statistic is far more concerning: “Ecommerce vendors have resolved consumers’ concerns about online shopping security from a desktop and consumers seem to have confidence. Clearly, this has not being carried over into the mobile world but the reasons why aren’t yet clear.”

m-commerce dislikes

Other data in the survey shows that whilst 70% of consumers make purchases from home, only 7.5% do so from coffee shops and 14% when travelling. “It’s hard not to conclude that environment factors aren’t also important. After all, who wants to fiddle around tapping credit card numbers into a smartphone in a public place like a crowded bus or train,” comments Rothwell.

Contacts:

For images and more information, contact:

Jane Lee, Dexterity, sellerdeck@dexterity.co.uk, +44 (0)1273 470199, @janemlee

The Insider’s Guide to Ecommerce

The Insider’s Guide to Ecommerce is a 196-page compendium of E-Commerce knowhow and the product of Chris Barling’s 16 years’ experience in supplying online stores to SMEs in the UK and beyond.

With 440 specific pieces of advice presented in 9 sections and 33 sub-sections, The Insider’s Guide to Ecommerce touches upon almost every aspect of online selling, from how to generate traffic and sell products to managing fraud and processing orders efficiently.

Presented in a ‘top tips’ format, each nugget of information is numbered and presented independently, making it an easy book to consult as and when required.

“This is an indispensable guide for anyone considering starting a business online,” says Dan Matthews, editor of esellermedia.com. “It’s easy to dip in and out, and is a great reference to help you get going.”

Dan Martin, editor of BusinessZone agrees: “What Chris doesn’t know about E-Commerce isn’t worth knowing so this book should be every business owner’s indispensable guide to making a success of selling online.”

Rachel Miller, editor of Marketing Donut adds, “A comprehensive road map for anyone selling online; full of practical advice that will help launch a new E-Commerce business or transform the fortunes of an existing one. A must-read.”

“In this world of self-professed blogging experts, Chris is that rare beast, a true E-Commerce expert,” recommends Mark Newton, E-Commerce consultant at ECats and PC Pro columnist.

Availability

The paperback edition of The Insider’s Guide to Ecommerce (ISBN: 978-0-9575319-0-1) costs £12.99 and is available for purchase online at sellerdeck.co.uk/insider. A Kindle version (ISBN: 978-0-9575319-1-8) will be available soon in the Kindle Store on Amazon for £6.49.

Contacts

Interview requests, review copies and extracts are available from Jane Lee, Dexterity (Sellerdeck’s PR) on or 01273 470199.

About the author

Chris Barling is a true E-Commerce insider. In 1996 he co-founded Sellerdeck, one of the UK’s first and most successful E-Commerce start-ups. Now called Sellerdeck, the company rode the dot-com wave, growing from a garden shed operation to floatation on the London Stock Exchange in less than four years.

An enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology. He loves to learn his subject matter in depth and is regarded by friends and colleagues as a walking and talking encyclopaedia of E-Commerce.

Mobile Commerce is here to stay

The Sellerdeck Responsive Design is both a smart and modern page layout and also detects and responds to whatever device the visitor is using, re-displaying the store content in the appropriate format automatically (see image below). For example, visitors using a desktop PC will see the usual design, but anyone using a smartphone will see the page content laid out in a single column, with larger links and buttons.

Mobile Design from Sellerdeck

Phil Rothwell, Sellerdeck’s marketing director says, “We wanted to find a simple and low cost way for Sellerdeck users to be able to start selling effectively online to all their customers, no matter whether those visitors are in their office, at home, in a coffee shop or on the bus.”

He adds, “Many other E-Commerce solutions offer a completely different set of pages for mobile customers, but this gives you the headache of having two sets of pages and two designs to worry about. The Sellerdeck Responsive Design means you just have one fantastic design and just one set of pages for Google to focus on.”

Rothwell also advises all e-tailers to, “take a close look at your website analytics to see the different devices your visitors are browsing and buying on. This dictates how quickly you need to adapt your site design for mobile users. But there’s no doubt now that the trend towards shopping on the move is an unstoppable one and you may well be missing out on sales already.”

Sellerdeck’s Responsive Design has the following features:

  • Automatically adapts your design based on the visitor’s browser screen and resolution
  • Customisable to support your own branding, look and feel
  • Hides content that doesn’t work on smaller screen sizes
  • Flags up phone and email fields in the checkout so handheld devices show the appropriate keyboard
  • Tightly integrates with PayPal’s speedy checkout options.

 

The mobile-friendly design can be implemented via three services:

Contacts
For more information, contact:
Sellerdeck’s PR: Jane Lee, Dexterity, sellerdeck@dexterity.co.uk, +44 (0)1273 470199

About Sellerdeck
Sellerdeck supplies E-Commerce software and EPOS systems to small and mid-sized companies that want to be in full control of their online business. The company’s desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996 as Sellerdeck Software and rebranded in 2012, Sellerdeck is the oldest established E-Commerce developer trading today and has enabled tens of thousands of UK SMEs to make an estimated £11bn in sales over its 17 years.

Twitter @Sellerdeck
Facebook https://www.facebook.com/Sellerdeck
Google+ https://plus.google.com/102442605679015134459

Sellerdeck Launches SEO Services for its Ecommerce Retailers

Provided by Sellerdeck’s own experts, the three SEO services are as follows:

  • Initial health check

Following inspection of the website by the consultant, a phone consultation establishes a baseline for where the store ranks currently, what is having a positive effect on the site and what areas need attention. The consultant will also explain how SEO works and give advice on good and bad ways of optimising pages.

  • SEO report

The SEO report will explain in detail which web pages are having a negative effect on ranking and how to fix them. The report will also suggest keywords to improve your SEO and other ideas for improving performance on search engines and targeting specific customer types.

  • SEO monthly service

The monthly service includes a report that has a full SEO review and recommendations; gives fresh keyword suggestions; highlights what search phrases are most widely used, with a summary of your site’s rankings against these (and how competitors fare too), which also helps with your linking strategy. As well as telling you the latest SEO news and how it could affect your store, the service includes access to the SEO technical support team via a dedicated email address.

Phil Rothwell, marketing director for Sellerdeck explains, “Contrary to popular belief, SEO isn’t a dark art, it’s a skill you can learn and apply, which generates results you can measure.

“Sellerdeck SEO Services not only identify the keywords retailers need to optimise their sites for, they also provide a framework our retailers can use for building good SEO practice into their businesses. The services also include advice on enhancing your online reputation and, optionally, help with editing content and refining page designs.

“The trust that customers have in Sellerdeck has been hard-earned, so it’s been important for us to offer a SEO service that delivers measurable value. By giving customers tools they can use to measure performance, plus the skills and support they need to invest wisely, we make sure our relationships are never put at risk.”
Chris Lacey of London International Paintball Supplies is impressed with the SEO services: “I was absolutely nowhere. My site very rarely appeared on page one for any products. Yet, within six weeks I was appearing on the first page for a couple of my key phrases and after three months I was all over page one for the majority of product pages I had amended. I reckon Sellerdeck’s SEO advice has increased traffic by 30%, and I’m taking around 25% more orders than before – it’s miraculous.”
Costs

  • Initial SEO consultation – £50 (or £25 for Sellerdeck Cover customers)
  • Health check report – from £450
  • Monthly SEO service – from £200 per month.

All figures + VAT. Sellerdeck also offers tailored SEO services.

Contacts
For more information, contact:
Sellerdeck’s PR: Jane Lee, Dexterity, sellerdeck@dexterity.co.uk, +44 (0)1273 470199

About Sellerdeck
Sellerdeck supplies E-Commerce software and EPOS systems to small and mid-sized companies that want to be in full control of their online business. The company’s desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996 as Sellerdeck Software and rebranded in 2012, Sellerdeck is the oldest established E-Commerce developer trading today and has enabled tens of thousands of UK SMEs to make an estimated £11bn in sales over its 17 years.
Twitter @Sellerdeck
Facebook https://www.facebook.com/Sellerdeck
Google+ https://plus.google.com/102442605679015134459

Sellerdeck’s 2013 Users Conference to Focus on “Growing Your Sales in 2014”

The annual conference for Sellerdeck’s customers will be sponsored by PayPal for the 4th year, and held at its prestigious offices in Richmond, Surrey.

Sellerdeck Conference

This year there will be a strong line-up of speakers from PayPal and Global Freight Solutions, as well as Sellerdeck itself. These presentations will provide insight into the following key areas:

  • Enabling mobile commerce
  • Internationalising your business
  • Shipping and logistics
  • SEO, PPC and social marketing
  • Three streams of workshops covering operations, marketing and technology

There will also be a chance to hear about product developments, including Sellerdeck 2014, along with the opportunity to book expert technical help in 1-2-1 sessions.
Ben Dyer, CEO of Sellerdeck says, “This year everyone is concerned about how to maintain and expand sales in an economy where consumers are more reluctant to spend. Therefore, we’ve chosen sessions that give insights into m-commerce, the value of overseas markets and how to attract new visitors.”

He adds, “However, the conference is as much about delegates networking and sharing their experiences with fellow merchants, as it is about listening to industry experts.”

Duncan Rounding of Genesis Technical has attended several conferences: “As both a developer and merchant I found the previous conferences really worthwhile. The content was very interesting and relevant, plus meeting with other like-minded merchants was a valuable experience.”

Tickets
Tickets are available at £50 + VAT for Sellerdeck Cover/Developer subscribers, and £99 + VAT for non-subscribers. Click to book your ticket.

Contacts
For more information, contact:
Sellerdeck’s PR: Jane Lee, Dexterity, sellerdeck@dexterity.co.uk, +44 (0)1273 470199, @janemlee

About Sellerdeck
Sellerdeck supplies E-Commerce software and EPOS systems to small and mid-sized companies that want to be in full control of their online business. The company’s desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996 as Sellerdeck Software and rebranded in 2012, Sellerdeck is the oldest established E-Commerce developer trading today and has enabled tens of thousands of UK SMEs to make an estimated £11bn in sales over its 17 years.