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Cold snap rounds off an impressive 2010 with a record high

Cold snap rounds off an impressive 2010 with a record high. The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that shoppers in the UK spent a total of £6.8 billion online during December, equivalent to £111 per person. Sales were up by 7% on November and by 25% on December 2009, with the Index value reaching a record high. Read the full article here.

UK online sales up 12.3% in January compared to the previous year

UK online sales up 12.3% in January compared to the previous year. Online and mail order sales growth fell back in January after picking up in November and December last year, according to the latest BRC–KPMG Retail Sales Monitor. Sales in this category were 12.3% higher than a year ago, less than the 18% recorded in December. Read the full article here.

Online retailers saw an increase in fraud last year

Online retailers saw an increase in fraud last year. The UK’s online retailers experienced a rise in the number of bad orders last year, with an average of 1.9% of orders turning out to be fraudulent. Read the full article here.

Sellerdeck and Oxatis Join Forces to Become a Major Force in the European SME Ecommerce Market

This joint venture will create a European group providing E-Commerce systems to the start-up and SME markets with a customer portfolio approaching 20,000 e-tailers. This union strengthens the group’s position in the E-Commerce market in the UK, France, Spain and Italy. The group also takes the lead as the foremost E-Commerce solution provider with over 11 million orders processed through Sellerdeck and Oxatis retailers combined, representing more than £1 billion of online sales per annum.

The joint venture will be represented in the UK by the formation of a new business division called Sellerdeck Online. This division will provide a full range of web-based E-Commerce solutions offerings to the UK market, based on the Oxatis platform.

The launch of Sellerdeck Online will complement the existing Sellerdeck desktop products (Catalog, Business and Enterprise) by providing an alternative SaaS-based E-Commerce application with a number of advanced capabilities not found in the current Sellerdeck range such as eBay, Amazon and Facebook integration. At the same time, Sellerdeck will continue development of the existing desktop E-Commerce software products range with version 11 due for release this summer.

Chris Barling, CEO and founder of Sellerdeck, says: “Sellerdeck has a large customer portfolio and extensive experience in the UK market. The combination of that experience and the expertise Oxatis possesses in the SaaS environment will help us to complement and strengthen the overall choice for both business customers and partners. There is clearly a strong synergy between Sellerdeck and Oxatis and we are looking forward to joining forces to make a real difference in the UK market.”

Marc Schillaci, CEO and founder of Oxatis, declares, “We are very happy to announce this alliance with Sellerdeck. It is an interesting and challenging market opportunity for us, and taking on this challenge will help us accelerate our European development and solidify our position as a European leader.

Contact:

Simon Armstrong, marketing manager, Sellerdeck Online. 0845 129 4800   

About Sellerdeck:
Established in 1996, Sellerdeck is a long-time player in the UK E-Commerce market and offers a complete range of E-Commerce solutions dedicated to start-ups and SMEs.

About Oxatis:

Oxatis was established in July 2001 in Marseille, France and is a European leader in SaaS E-Commerce solutions. Oxatis is also present in Spain and Italy with over 6,500 confirmed customers.

Sellerdeck Q1 2011 Survey of UK SME Online Retailers Shows Overall Growth, But Sales Shrink in Febru

In addition, the latest Sellerdeck survey of small and medium businesses selling online shows the quantity of orders processed by each e-tailer increased by 12% on average in the first quarter over the same period in 2010. Notably respondents also reported their average shopping cart value decreasing by over 3% during the period from £71.17 in the first quarter 2010 to £68.82 in the first quarter 2011, indicating shoppers are becoming more restrained in their spending.

If the two sets of figures are compared by month from 2010 to 2011 a very different picture emerges. January was very strong with a 20% increase in sales and 17% increase in orders processed, in contrast to February and March which both saw only a 4% increase in sales and 10% growth in the number of orders.

Nick Kington, managing director at Sellerdeck comments, “The quarter started very strongly, perhaps as a bounce back following the difficulties experienced due to the weather in December 2010. However in February and March there were signs that consumers might be starting to rein in their spending. With the government cutbacks starting in earnest and the possibility of an increase in interest rates the outlook for the second quarter of 2011 is looking less optimistic. But internet shopping still seems to be more resilient than the high street given that the British Retail Consortium reported a 1.9% decrease in sales this March.”

E-commerce stats: £10bn spent online in January and February

E-commerce stats: £10bn spent online in January and February. The UK’s shoppers spent £4.9bn online last month, 20% more than in the same period in 2010, bringing the total spend so far this year to £10bn. This figure comes from the most recent IMRG/Capgemini e-Retail Index. I have a round up of these figures, as well as some recent stats from our E-commerce Statistics document… Read the full article here.

IMRG Capgemini e-Retail Sales Index: February 2011

IMRG Capgemini e-Retail Sales Index: February

2011 takes off with soaring online travel spend

  • £5.1 billion spent online during January; equates to a year-on-year increase of 21%
  • Travel sector sees huge surge; year-on-year increase of 31% and a massive 173% increase on December 2010
  • Average basket value for travel sector highest since launch of sector in December 2008

Read the full article here.

Online shoppers to spend nearly £8 billion this Christmas

Online shoppers to spend nearly £8 billion this Christmas. 

UK consumers are expected to spend almost £8 billion online this Christmas, despite tough economic conditions – a 14 per cent increase on last year, writes Simon Wicks. Research by the online retail membership body IMRG predicts that online shopping sales will hit £7.75 billion over the five weeks from Monday, 28 November – also known as ‘Cyber Monday’. Almost half (£3.72 billion) is expected to be spent in the first two weeks alone. The forecast is based on data from 100 online retailers and reflects the trend seen in the past two years in the run-up to Christmas. Read the full article here.

Mobile Commerce is here to stay

The Sellerdeck Responsive Design is both a smart and modern page layout and also detects and responds to whatever device the visitor is using, re-displaying the store content in the appropriate format automatically (see image below). For example, visitors using a desktop PC will see the usual design, but anyone using a smartphone will see the page content laid out in a single column, with larger links and buttons.

Mobile Design from Sellerdeck

Phil Rothwell, Sellerdeck’s marketing director says, “We wanted to find a simple and low cost way for Sellerdeck users to be able to start selling effectively online to all their customers, no matter whether those visitors are in their office, at home, in a coffee shop or on the bus.”

He adds, “Many other E-Commerce solutions offer a completely different set of pages for mobile customers, but this gives you the headache of having two sets of pages and two designs to worry about. The Sellerdeck Responsive Design means you just have one fantastic design and just one set of pages for Google to focus on.”

Rothwell also advises all e-tailers to, “take a close look at your website analytics to see the different devices your visitors are browsing and buying on. This dictates how quickly you need to adapt your site design for mobile users. But there’s no doubt now that the trend towards shopping on the move is an unstoppable one and you may well be missing out on sales already.”

Sellerdeck’s Responsive Design has the following features:

  • Automatically adapts your design based on the visitor’s browser screen and resolution
  • Customisable to support your own branding, look and feel
  • Hides content that doesn’t work on smaller screen sizes
  • Flags up phone and email fields in the checkout so handheld devices show the appropriate keyboard
  • Tightly integrates with PayPal’s speedy checkout options.

 

The mobile-friendly design can be implemented via three services:

Contacts
For more information, contact:
Sellerdeck’s PR: Jane Lee, Dexterity, sellerdeck@dexterity.co.uk, +44 (0)1273 470199

About Sellerdeck
Sellerdeck supplies E-Commerce software and EPOS systems to small and mid-sized companies that want to be in full control of their online business. The company’s desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996 as Sellerdeck Software and rebranded in 2012, Sellerdeck is the oldest established E-Commerce developer trading today and has enabled tens of thousands of UK SMEs to make an estimated £11bn in sales over its 17 years.

Twitter @Sellerdeck
Facebook https://www.facebook.com/Sellerdeck
Google+ https://plus.google.com/102442605679015134459

Sellerdeck Launches SEO Services for its Ecommerce Retailers

Provided by Sellerdeck’s own experts, the three SEO services are as follows:

  • Initial health check

Following inspection of the website by the consultant, a phone consultation establishes a baseline for where the store ranks currently, what is having a positive effect on the site and what areas need attention. The consultant will also explain how SEO works and give advice on good and bad ways of optimising pages.

  • SEO report

The SEO report will explain in detail which web pages are having a negative effect on ranking and how to fix them. The report will also suggest keywords to improve your SEO and other ideas for improving performance on search engines and targeting specific customer types.

  • SEO monthly service

The monthly service includes a report that has a full SEO review and recommendations; gives fresh keyword suggestions; highlights what search phrases are most widely used, with a summary of your site’s rankings against these (and how competitors fare too), which also helps with your linking strategy. As well as telling you the latest SEO news and how it could affect your store, the service includes access to the SEO technical support team via a dedicated email address.

Phil Rothwell, marketing director for Sellerdeck explains, “Contrary to popular belief, SEO isn’t a dark art, it’s a skill you can learn and apply, which generates results you can measure.

“Sellerdeck SEO Services not only identify the keywords retailers need to optimise their sites for, they also provide a framework our retailers can use for building good SEO practice into their businesses. The services also include advice on enhancing your online reputation and, optionally, help with editing content and refining page designs.

“The trust that customers have in Sellerdeck has been hard-earned, so it’s been important for us to offer a SEO service that delivers measurable value. By giving customers tools they can use to measure performance, plus the skills and support they need to invest wisely, we make sure our relationships are never put at risk.”
Chris Lacey of London International Paintball Supplies is impressed with the SEO services: “I was absolutely nowhere. My site very rarely appeared on page one for any products. Yet, within six weeks I was appearing on the first page for a couple of my key phrases and after three months I was all over page one for the majority of product pages I had amended. I reckon Sellerdeck’s SEO advice has increased traffic by 30%, and I’m taking around 25% more orders than before – it’s miraculous.”
Costs

  • Initial SEO consultation – £50 (or £25 for Sellerdeck Cover customers)
  • Health check report – from £450
  • Monthly SEO service – from £200 per month.

All figures + VAT. Sellerdeck also offers tailored SEO services.

Contacts
For more information, contact:
Sellerdeck’s PR: Jane Lee, Dexterity, sellerdeck@dexterity.co.uk, +44 (0)1273 470199

About Sellerdeck
Sellerdeck supplies E-Commerce software and EPOS systems to small and mid-sized companies that want to be in full control of their online business. The company’s desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996 as Sellerdeck Software and rebranded in 2012, Sellerdeck is the oldest established E-Commerce developer trading today and has enabled tens of thousands of UK SMEs to make an estimated £11bn in sales over its 17 years.
Twitter @Sellerdeck
Facebook https://www.facebook.com/Sellerdeck
Google+ https://plus.google.com/102442605679015134459