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Sellerdeck Q1 2011 Survey of UK SME Online Retailers Shows Overall Growth, But Sales Shrink in Febru

In addition, the latest Sellerdeck survey of small and medium businesses selling online shows the quantity of orders processed by each e-tailer increased by 12% on average in the first quarter over the same period in 2010. Notably respondents also reported their average shopping cart value decreasing by over 3% during the period from £71.17 in the first quarter 2010 to £68.82 in the first quarter 2011, indicating shoppers are becoming more restrained in their spending.

If the two sets of figures are compared by month from 2010 to 2011 a very different picture emerges. January was very strong with a 20% increase in sales and 17% increase in orders processed, in contrast to February and March which both saw only a 4% increase in sales and 10% growth in the number of orders.

Nick Kington, managing director at Sellerdeck comments, “The quarter started very strongly, perhaps as a bounce back following the difficulties experienced due to the weather in December 2010. However in February and March there were signs that consumers might be starting to rein in their spending. With the government cutbacks starting in earnest and the possibility of an increase in interest rates the outlook for the second quarter of 2011 is looking less optimistic. But internet shopping still seems to be more resilient than the high street given that the British Retail Consortium reported a 1.9% decrease in sales this March.”

E-commerce stats: £10bn spent online in January and February

E-commerce stats: £10bn spent online in January and February. The UK’s shoppers spent £4.9bn online last month, 20% more than in the same period in 2010, bringing the total spend so far this year to £10bn. This figure comes from the most recent IMRG/Capgemini e-Retail Index. I have a round up of these figures, as well as some recent stats from our E-commerce Statistics document… Read the full article here.

IMRG Capgemini e-Retail Sales Index: February 2011

IMRG Capgemini e-Retail Sales Index: February

2011 takes off with soaring online travel spend

  • £5.1 billion spent online during January; equates to a year-on-year increase of 21%
  • Travel sector sees huge surge; year-on-year increase of 31% and a massive 173% increase on December 2010
  • Average basket value for travel sector highest since launch of sector in December 2008

Read the full article here.

Cold snap rounds off an impressive 2010 with a record high

Cold snap rounds off an impressive 2010 with a record high. The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that shoppers in the UK spent a total of £6.8 billion online during December, equivalent to £111 per person. Sales were up by 7% on November and by 25% on December 2009, with the Index value reaching a record high. Read the full article here.

UK online sales up 12.3% in January compared to the previous year

UK online sales up 12.3% in January compared to the previous year. Online and mail order sales growth fell back in January after picking up in November and December last year, according to the latest BRC–KPMG Retail Sales Monitor. Sales in this category were 12.3% higher than a year ago, less than the 18% recorded in December. Read the full article here.

Online retailers saw an increase in fraud last year

Online retailers saw an increase in fraud last year. The UK’s online retailers experienced a rise in the number of bad orders last year, with an average of 1.9% of orders turning out to be fraudulent. Read the full article here.

Sellerdeck and Oxatis Join Forces to Become a Major Force in the European SME Ecommerce Market

This joint venture will create a European group providing E-Commerce systems to the start-up and SME markets with a customer portfolio approaching 20,000 e-tailers. This union strengthens the group’s position in the E-Commerce market in the UK, France, Spain and Italy. The group also takes the lead as the foremost E-Commerce solution provider with over 11 million orders processed through Sellerdeck and Oxatis retailers combined, representing more than £1 billion of online sales per annum.

The joint venture will be represented in the UK by the formation of a new business division called Sellerdeck Online. This division will provide a full range of web-based E-Commerce solutions offerings to the UK market, based on the Oxatis platform.

The launch of Sellerdeck Online will complement the existing Sellerdeck desktop products (Catalog, Business and Enterprise) by providing an alternative SaaS-based E-Commerce application with a number of advanced capabilities not found in the current Sellerdeck range such as eBay, Amazon and Facebook integration. At the same time, Sellerdeck will continue development of the existing desktop E-Commerce software products range with version 11 due for release this summer.

Chris Barling, CEO and founder of Sellerdeck, says: “Sellerdeck has a large customer portfolio and extensive experience in the UK market. The combination of that experience and the expertise Oxatis possesses in the SaaS environment will help us to complement and strengthen the overall choice for both business customers and partners. There is clearly a strong synergy between Sellerdeck and Oxatis and we are looking forward to joining forces to make a real difference in the UK market.”

Marc Schillaci, CEO and founder of Oxatis, declares, “We are very happy to announce this alliance with Sellerdeck. It is an interesting and challenging market opportunity for us, and taking on this challenge will help us accelerate our European development and solidify our position as a European leader.

Contact:

Simon Armstrong, marketing manager, Sellerdeck Online. 0845 129 4800   

About Sellerdeck:
Established in 1996, Sellerdeck is a long-time player in the UK E-Commerce market and offers a complete range of E-Commerce solutions dedicated to start-ups and SMEs.

About Oxatis:

Oxatis was established in July 2001 in Marseille, France and is a European leader in SaaS E-Commerce solutions. Oxatis is also present in Spain and Italy with over 6,500 confirmed customers.

Retaining customers after the Christmas rush is the key to successful online retail

Recent research* by Sellerdeck (www.sellerdeck.co.uk) found that the top reason given by customers for returning to an online store was a previous good experience, with the second most common reason being promotions, offers and loyalty schemes. These considerations were ranked well ahead of factors such as recommendations from friends and family and positive online reviews, Sellerdeck’s report found.

With this in mind, Sellerdeck advises online retailers to make sure not only that a new customer is impressed by the experience – with a site that is easy to navigate, offers plentiful product information and clear pricing – but to offer them carefully targeted deals after their purchase.

According to figures from the Interactive Media in Retail Group (IMRG), the estimated value of the UK online retail market in 2012 will be £77bn. In the peak Christmas shopping weeks (week commencing 3rd Dec and w/c 10th Dec) £4.6bn will be spent online in the UK.

This means many online retailers will be seeing an influx of brand new customers this festive season – in fact, most should already be seeing a growth in trade, with £6.7bn spent online during October 2012, which represents year-on-year growth of 14%, according to IMRG’s figures.

But for too many merchants, it’ll be the first and the last time that they see that individual customer. This doesn’t have to be the case, though, as every customer that buys something from a site leaves valuable information that a merchant can use to maximise the chances of repeat business.

“The email address that a first-time customer has provided in the run-up to Christmas is worth its weight in gold. A well-focused marketing campaign can work wonders, but don’t spam your customers to death. Keep these offers relevant and simple and don’t be tempted to take a one-size-fits-all approach,” said Phil Rothwell, sales and marketing director for Sellerdeck.

“A customer that has bought a kettle, for example, offer them toasters, food processors, juicers or descaling kits. If they purchased razors, send them a discount voucher on future purchases of blades. Try to get inside their heads and be careful – getting this tactic wrong could consign the marketing emails permanently to the junk folder, or lead to requests to unsubscribe.”

For more information about Sellerdeck, or to set up an interview with Phil Rothwell, please contact:

Ben Camm-Jones

ben@clarity.pr

+44(0) 20 7100 1333

+44(0) 7515 877 621

Sellerdeck 2013 goes into Beta ahead of the Christmas rush

Sellerdeck, formerly known as Sellerdeck, will be testing version 12 of its software within Sellerdeck’s own community of online vendors and plans to launch the full version of Sellerdeck 2013 later in the year.

While the previous two versions of Sellerdeck’s products focused on streamlining the checkout process, customer service and SEO performance, Sellerdeck 2013 adds a swathe of enhancements that are designed to turn browsers into happy customers.

Vendors will be able to offer visitors an improved product search function with merchant-defined filters, meaning customers can quickly narrow down their search to items in an appropriate size or colour, for example. Dynamic pricing and product option features mean that visitors won’t be shown items that are out of stock and will always be aware of the price they’re paying – not getting a surprise when they reach the checkout stage.

Sellerdeck 2013 also improves SEO performance with its automated pagination feature, with merchants able to specify the number of products appearing on a page. Though these pages are automatically generated, they are static HTML pages with a proper filename, allowing search engines to index the page.

“While driving traffic to a website is often touted as the be-all and end-all of online marketing, in reality the biggest challenge to E-Commerce vendors is actually converting a visitor to their website into a paying customer. Sellerdeck 2013 will help online vendors achieve with its improved product search function and dynamic pricing features,” said Ben Dyer, CEO of Sellerdeck.

“We’ve also made sure that Sellerdeck 2013 is true to the same core values previous versions, offering ease of use, flexible designs, easy integration of services such as hosting, customer feedback and fraud protection, and giving merchants total control of their online assets.”

“Implementing Sellerdeck 2013 is a smooth experience, with only setting changes required – merchants won’t have to overhaul their databases or front-end design. This means that deploying Sellerdeck 2013 in good time for the Christmas rush won’t be a problem at all,” Dyer added.

For more details about the Sellerdeck 2013 Beta, an interview with Ben Dyer or images please contact:

Ben Camm-Jones
e: ben@claritycomms.com
t: +44(0) 20 7100 1333
m: +44(0) 7515 877 621

Easy navigation, rich product information and a great user experience

Easy navigation and detailed product information were found to be the most important aspects of an E-Commerce website from the customer’s point of view, according to Sellerdeck’s survey of 500 online shoppers.

The next most important factor affecting a consumer’s purchase is information about whether or not an item is out of stock, with a previous good experience with the retailer’s website in fourth place. Having a professional-looking website was ranked as the sixth most important factor in the customer’s buying decision, with positive feedback from other customers seventh.

Perhaps surprisingly, offering the cheapest prices is only the fifth most important consideration for an E-Commerce company, according to the survey, while having a fast-performing website is in ninth place. The ability to compare products side-by-side is rounds out Sellerdeck’s Top 10 Ecommerce Turn-Ons.

When it comes to the Top 10 Ecommerce Turn-Offs, though, having a site that looks insecure is the most likely thing to put off potential buyers. Bugs and technical issues with the site are the second biggest turn-off, while insufficient product information and product images come in third place.

Difficult shopping carts, long checkout forms and poorly-designed, slow websites also feature on the list of Top 10 Ecommerce Turn-Offs, with a lack of customer feedback and reviews, non UK-based retailers and poor choice of delivery options bring up the rear.

When it comes to retaining customers, though, providing promotions, offers and loyalty schemes was ranked as the second-most important factor behind a customer having had a previous good experience on the site, Sellerdeck’s survey showed.

“Ecommerce sites that get the basics of navigation and providing plenty of product information are best placed to succeed, while factors such as providing the lowest prices aren’t necessarily as important as some may think,” said Phil Rothwell, sales and marketing director of Sellerdeck.

“Although retailers may feel a lot of price pressure, providing it at the cost of customer service is likely to be a false economy. It’s much more important to make sure the site looks professional and feels secure, while offering customers a smooth experience from the minute they enter the site to the point at which they receive the goods. This not only means happy customers, but increases the likelihood of them returning again and again.”

For more information about the survey or to arrange an interview with Phil Rothwell, sales and marketing director of Sellerdeck, please contact:

Ben Camm-Jones

ben@claritycomms.com

+44 (0)20 7100 1333

+44 (0)7515 877 621