Online continues to shine with 15% growth this Christmas. Online retail is set for another bumper Christmas as consumers continue to embrace the internet to purchase gifts for friends and family. Read the full article here.
Visitors to Sellerdeck Ecommerce Insights 2014 (SEI2014) will benefit from:
Sellerdeck’s user conference has grown in importance over the years and 96.5% of visitors to last year’s conference said it either met or exceeded their expectations.
We don’t like to rest on our laurels, though, so this year we have organised:
Tickets to SEI 2014 cost £99 plus VAT.
To purchase your ticket, browse to the Online Booking page or call Sellerdeck Sales on 0845 129 4888 (calls cost 2p per minute plus your phone company’s access charge) (+44 1932 358350 from abroad).
0930 – Sellerdeck Keynote
Sellerdeck directors, Chris Bray and Phil Rothwell present Sellerdeck’s plans for the coming year and announce new products and the enhanced PayPal integration
1015 – How to Grow Your Sales on Mobile Devices
Design and online marketing specialists, Tim Pritchard and Chris Dicken demonstrate how to grow your sales to tablet and smartphone users
1045 – Think Big, Spend Wisely – A survivor’s guide to online and social media advertising
PPC expert and conference regular, Jayne Reddyhoff and colleague Paul talks about the latest PPC strategies and explains how to go about promoting your products to mobile customers in two parts:
Part 1 – PPC advertising using AdWords
Part 2 – Social Media advertising using Facebook and Twitter
1145 – Coffee
1200 – Multi-Channel Payment Processing in the Mobile Age
PayPal’s Beverley Riley, introduces PayPal’s latest payments services and offer tips and advice for ensuring transactions don’t become a barrier to sale whatever channels or devices your customers use
1245 – Lunch
1345 – SEO, Email and Social Marketing – Working Together
Sellerdeck SEO and online marketing expert, Tim Pritchard, presents a practical strategy running a synchronised online marketing campaign across multiple channels
1415 – Introducing Sellerdeck 2014
Phil Rothwell and Chris Dicken provide a guided tour of Sellerdeck’s latest release including a demonstration of the product. A Beta test edition will be supplied to all conference attendees
1500 – Workshops
| Tech Stream | Marketing Stream | Services Stream | Support 1-2-1s* |
| Sellerdeck 2014 Technial Insights |
SEO Master Class | GFS Integration | Pre-Arranged Support Consultations*
PayPal Consultations* Sellerdeck Account Manager Consultation* |
| Upselling / Cross Selling | PPC Master Class | Payments Master Class | |
| Sellerdeck Sales Analysis | Facebook / Twitter Advertising | Feefo Masterclass |
*Book your session when you buy your ticket
1645 – General Questions
Open mic. Q&A session enabling “no holds barred” interaction
1715 – Networking Drinks
1830 – Close
The U.K. Internet economy contributed £121 billion ($191.7 billion) to the overall economy in 2010, representing 8.3% of GDP, the largest percentage of any of the Group of 20 industrial and developing nations, according to a new report.
Boston Consulting Group said the U.K.’s Internet economy will grow to £225 billion by 2016. Read the full article here.
4 out of 5 stars for Sellerdeck 2013
Unlike many an e-commerce package, Sellerdeck 2013 loads on to a PC and once you’re happy with the solution, you then upload the settings to the web; either to your own servers, an internet host that supports Sellerdeck, or to its own hosting service.
Click here to read the full Sellerdeck 2013 review.
Nearly 90% of retailers believe that location and mapping will be a big trend in m-commerce in 2012 and that social will also play a big role in multichannel, finds a study by strategic information management company Stibo Systems. However, only a quarter of retailers are actually planning on investing in location-based and geo-spatial technology this year.
The study –which was undertaken in January 2012 by independent research house Coleman Parkes and surveyed 100 senior executives at the UK’s top retailers – found that cross-channel retailing remains a clear priority for UK retailers, with more than three quarters (78%) of respondents stating that strategic investment to enhance consumers’ multi-channel experience will drive retail sales this year. Read the full article here.
There are plenty of web design tools available for small and medium sized businesses, but most of these are online services tied to specific hosts. If you prefer to create your eCommerce site locally, and host it on a service of your own choice, or even on your own servers, your choices are more limited.
Sellerdeck, formally Sellerdeck, is a desktop-based E-Commerce application that has been around since 1996.
Click here to read the full Sellerdeck 2013 review.
Across the EU and Switzerland, Facebook enabled an economic impact of €15.3 billion in 2011, supporting 232,000 jobs. Deloitte’s report,‘Measuring Facebook’s economic impact in Europe’ breaks down Facebook’s economic impact across Europe and also in France, UK, Germany, Spain and Italy. Read the full article here.
Sellerdeck is the new name for Sellerdeck, a British company dedicated to online retail software. Sellerdeck Business 2013 is its new midrange software package.
Sellerdeck takes a different approach, providing a desktop application which creates and manages a shop on your own PC.
Click here to read the full Sellerdeck Business 2013 review.
If you don’t treat your customers with respect, it will come back to haunt you. Chris Barling shares a lesson about humility.
Click here to read more
The average order value has remained virtually unchanged at £76.30 for Q4 2011 compared to £76.38 for Q4 2010.
Simon Armstrong, marketing manager at Sellerdeck comments, “These figures show a turbulent time for SME online store owners with many needing special offers even before Christmas to tempt customers to place an order, thus hitting the gross profit margins for many e-tailers. However, in comparison to the high street, with frequent announcements of chains of stores in difficulty, online is still faring well in very uncertain times.”
January sales start early
This year saw a new trend in which retailers brought sales forward with many offering discounts to entice shoppers to spend in the last few days before Christmas. Many online sellers started their sales on Christmas Day with Experian reporting 86 million hits to British shopping websites on Boxing Day. This was borne out by Sellerdeck merchants like Nick Powell of Trout Catchers:
“It was noticeable that shoppers were delaying placing orders before Christmas. In fact, many waited until after Christmas Day, and we saw a definite increase in orders from 26th through to New Year’s Eve, which hasn’t happened before.”
This is backed up by Paul Nicolson, designer for TerraTag: “We are always trying different styles of promotions, but a percentage discount invariably works the best. Christmas 2011 was no exception; to get the orders we had to offer better prices than our competitors, but also ensure deliveries arrived promptly. That way customers are more likely to return.”
