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Independent customer feedback is increasing trust and converting sales

This post is a legacy news item

Sellerdeck’s Feefo service provides a full management system for feedback, giving customers and merchants the chance to communicate effectively and increasing the chances of leaving the customer satisfied. Sellerdeck customers integrating Feefo into their sites typically see a 10% lift in total orders.

Feefo ( has fast become the leading supplier of customer service ratings in the UK and is used by high-profile companies such as Fat Face, Lands’ End and Charles Tyrwhitt. Customer feedback provided by the Feefo tool can not only help merchants hone their levels of customer service but get a better idea of exactly what their customers are looking for, too.

The system is particularly useful to specialist retailers such as online garden machinery supplier and Sellerdeck customer Mower Magic ( Jez Hall, Director of Mower Magic, decided to integrate Feefo after hearing about it in Sellerdeck’s online forums. However, he was unsure of how he could garner enough feedback to create an instant impact.

“Sellerdeck advised us to approach all customers who’d purchased from us over the last three months. The Sellerdeck software automates the process, so we contacted more than 1000 customers, asking them to comment on their experience. The response was amazing and in a few days we had feedback across much of the site,” Jez said.

Ben Dyer, CEO of Sellerdeck, commented: “Having feedback published alongside product information can make a massive difference to conversion rates on a merchant’s website. Even if the feedback is negative, merchants can quickly act on it to improve their levels of customer service, increasing their chances of success over the longer term.

“And while merchants can approach Feefo directly in order to integrate the feedback system into their sites, they’ll find Sellerdeck’s prices – a result of our bulk purchasing power – very competitive.”

Information about pricing and integrating Sellerdeck’s Feefo service into websites is available to Sellerdeck customers on 0845 189 1859 (calls cost 3p per minute plus your phone company’s access charge) and at

For more details about Sellerdeck, further case studies, an interview with Ben Dyer or images please contact:

Ben Camm-Jones


t: +44(0) 20 7100 1333

m: +44(0) 7515 877 621