Retailers must plan increased investments in mobile as consumers demand more location-based tech

Nearly 90% of retailers believe that location and mapping will be a big trend in m-commerce in 2012 and that social will also play a big role in multichannel, finds a study by strategic information management company Stibo Systems. However, only a quarter of retailers are actually planning on investing in location-based and geo-spatial technology this year.

The study –which was undertaken in January 2012 by independent research house Coleman Parkes and surveyed 100 senior executives at the UK’s top retailers – found that cross-channel retailing remains a clear priority for UK retailers, with more than three quarters (78%) of respondents stating that strategic investment to enhance consumers’ multi-channel experience will drive retail sales this year. Read the full article here.