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The Insider’s Guide to Ecommerce

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The Insider’s Guide to Ecommerce is a 196-page compendium of E-Commerce knowhow and the product of Chris Barling’s 16 years’ experience in supplying online stores to SMEs in the UK and beyond.

With 440 specific pieces of advice presented in 9 sections and 33 sub-sections, The Insider’s Guide to Ecommerce touches upon almost every aspect of online selling, from how to generate traffic and sell products to managing fraud and processing orders efficiently.

Presented in a ‘top tips’ format, each nugget of information is numbered and presented independently, making it an easy book to consult as and when required.

“This is an indispensable guide for anyone considering starting a business online,” says Dan Matthews, editor of “It’s easy to dip in and out, and is a great reference to help you get going.”

Dan Martin, editor of BusinessZone agrees: “What Chris doesn’t know about E-Commerce isn’t worth knowing so this book should be every business owner’s indispensable guide to making a success of selling online.”

Rachel Miller, editor of Marketing Donut adds, “A comprehensive road map for anyone selling online; full of practical advice that will help launch a new E-Commerce business or transform the fortunes of an existing one. A must-read.”

“In this world of self-professed blogging experts, Chris is that rare beast, a true E-Commerce expert,” recommends Mark Newton, E-Commerce consultant at ECats and PC Pro columnist.


The paperback edition of The Insider’s Guide to Ecommerce (ISBN: 978-0-9575319-0-1) costs £12.99 and is available for purchase online at A Kindle version (ISBN: 978-0-9575319-1-8) will be available soon in the Kindle Store on Amazon for £6.49.


Interview requests, review copies and extracts are available from Jane Lee, Dexterity (Sellerdeck’s PR) on or 01273 470199.

About the author

Chris Barling is a true E-Commerce insider. In 1996 he co-founded Sellerdeck, one of the UK’s first and most successful E-Commerce start-ups. Now called Sellerdeck, the company rode the dot-com wave, growing from a garden shed operation to floatation on the London Stock Exchange in less than four years.

An enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology. He loves to learn his subject matter in depth and is regarded by friends and colleagues as a walking and talking encyclopaedia of E-Commerce.