Discover the Secret of your Success
- Analyse your shop visits
- Discover what works and what doesn't
- Get recommendations for improvements
Developing an in-depth understanding of what makes your business successful is essential if you want sales to grow. That means identifying your strengths and building upon should be business-as-usual.
Exploiting Hidden Assets
It is likely that the information you need to achieve this is already at hand. The problem is that is it buried in the traffic data you collect in your website logs and the sales records stored in your E-Commerce software. The goal of Sellerdeck’s Online Business Review is to identify the keys to your future success and help you to develop an evidence-based strategy for increasing site traffic and conversion rates. Each Online Business Review is tailored to the customer&rsqu;s needs, but usually includes the following activities:
There are many tools available, but we find Google Analytics to be the most appropriate – it’s supplied free-of-charge and integrates with Sellerdeck software, enabling you to analyse how visitors find your site and what they do when they get there. If you are not already integrated with Google Analytics, plugging your site in is the first thing Sellerdeck does.
Traffic data is used every day to help businesses make the right choices. It is important to have an understanding of how to analyse and interpret the figures to help guide you down the right path. This can be a difficult task but one which Sellerdeck, with our industry knowledge and experience, can undertake.
Online Sales Analysis
The information that Google provides is essential, but is largely anonymous. By analysing your historical sales data, you can build a clearer picture of who your customers are, where they are, what they buy, when they buy it, and why. This information can be further developed to identify specific customers segments, Groups of individuals who behave in a similar manner.
Planning and Presentation
The final part of the Online Business Review, identifies the key factors driving your businesses sales and proposes a plan of action for generating future sales growth. It is intensely practical, proposing immediate actions that can improve areas on your website such as improving visitor engagement and conversion rates. It also look at the bigger picture, putting into context what major items are affecting your website and potentially holding it back.
At the end of the process you will have an online sales strategy, based on solid information derived from your traffic and sales data.
Call Sellerdeck on 0845 189 1859 (calls cost 3p per minute plus your phone company's access charge) for more information.
Please note that all prices exclude VAT and may be changed without notice.
Sellerdeck's standard terms and conditions apply to all purchases.